R&R Merch
Gear builds careers.
Rail & Record does more than print shirts. We build merchandise programs — strategy, design, production, storage, selling and fulfillment — for artists who need merch to work as a business.
Capabilities
Merch Strategy
What to make, how many, at what price and for which room.
Graphic Design
Artwork built for the artist's brand, not a template catalog.
Apparel Production
Tees, fleece, workwear and cut-and-sew production runs.
Embroidery
Patches, caps, jackets and heavyweight embroidered pieces.
Headwear
Trucker, dad caps, beanies — the fastest-moving item on most tables.
Tour Collections
Run-specific collections built around routing and audience.
Online Stores
Storefront setup, product staging and release-timed drops.
Fulfillment
Pick, pack and ship so orders leave on time, every time.
Inventory
Counts, size curves and reorder points tracked between runs.
Event Merch
Festival and one-off event stock built, delivered and staffed.
The Process
From the merch table to the mailbox.
01
Design
Concepts, artwork and mockups approved before anything is ordered.
02
Produce
Print, embroider and manufacture with vetted production partners.
03
Stock
Received, counted and stored ready for the road or the web store.
04
Sell
Merch tables, festival tents and online — with one source of truth.
05
Fulfill
Orders packed and shipped to fans on a predictable schedule.
06
Restock
Reorder against real sell-through, not guesswork.
Production powered by Brim & Collar Co.
Start a Merch Project
Tell us about the artist, the run and the timeline. We'll come back with a plan and a realistic production schedule.